This is what we achieved after the first 2 days of properly running ads for this new client.
What do we mean by properly running ads?
This is actually Day 9 & 10 of them working with us.
Solved a lot of problems on the way, namely -
Pixel setup was all over the place.
Ad account not getting any orders.
Store conversion rate below 1.5%
Not running ads on potentially winning products.
What we did?
First analyzed and worked with clients to select products worth testing from a whole lot of products.
Ran test ads and identified the cause of pre-existing ad account problem
Resolved that and moved on to identify and fix pixel issues.
The conversion rate was still low, did a complete revamp of the store's design.
Results as you see below!
The conversion rate is now 4%+
PS: People wondering about RTOs, we already exclude regions with high RTOs based on data collected over a year's time giving our clients an edge on the same!