๐Ÿ—๐ŸŽ% ๐จ๐Ÿ ๐ž๐ง๐ญ๐ข๐ซ๐ž ๐ฅ๐š๐ฌ๐ญ ๐ฒ๐ž๐š๐ซ๐ฌ ๐ซ๐ž๐ฏ๐ž๐ง๐ฎ๐ž ๐ข๐ง ๐Ÿ’ ๐ฆ๐จ๐ง๐ญ๐ก๐ฌ ๐ฐ๐ข๐ญ๐ก ๐‘๐Ž๐€๐’ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ž๐ ๐Ÿ๐ซ๐จ๐ฆ ๐Ÿ ๐ญ๐จ ๐Ÿ.๐Ÿ• (๐ข๐ง๐œ๐ฅ๐ฎ๐๐ข๐ง๐  ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ฆ๐ž๐ง๐ญ๐ฌ & ๐ž๐ฑ๐œ๐ฅ๐ฎ๐๐ข๐ง๐  ๐œ๐š๐ง๐œ๐ž๐ฅ๐ฅ๐š๐ญ๐ข๐จ๐ง๐ฌ)

Overview

Introduction

The moment this brand reached out to us objective was clear. They had most of the base of a brand already in place, needed a bit of tweaking and data backed approach to help them scale up.

Overview

First month:

  • Fixed their website
  • Improved Conversion rate on their store
  • Fixing pixel integration
  • Tested and identified winning product.
  • Sold out the winning product within a week.

Overview

Second month:

  • Still making fixes on website to ensure better user experience.
  • Focusing on winning product (again stocked out in 10 days).
  • Focused on identifying new winners.

Overview

Third month:

  • Shooting new creative videos for their best seller.
  • Testing and finding winning creative (generating 5+ ROAS)
  • Identified second winner.

Overview

Fourth month:

  • Structuring ad acc for scale.
  • Restarting ads for original best seller (Stocked out in 5 days)
  • Scaling the second winner and crossing Rs. 3 lakhs monthly revenue mark for the first time for the brand.

Learnings

What We Learned

  • Never stop looking for winners, best performing days were with both winners working at scale.
  • Creative revamp is key to longevity for the products success.
  • Working on products – Most brands tend to focus on what they have and sell it rather than work on developing new products / designs too. With this client the second winner was a completely new design they launched and was an instant hit.
  • Funnel based approach – Earlier the brand only used to run 2 campaigns with no funnel approach in place, just by implementing this we were able to improve on their ads performance instantly
  • Videos – The moment we started focusing on video ads in the strategy we saw a huge improvement in overall ads perfromance, most of our budget today is allocated towards video creatives.

ย 

Hope this learnings help you in your journey with your respective brands!

Written By

Dhairya Gala

Founder & CEO - Expanse Digital

Having worked in Digital Industry for over 5 years and Ecom for 4 years, Dhairya brings in a vast experience of paid & organic marketing and how to combine both to spur growth into D2C brands we work with!

Other Project

Chair.

Prism elit in.

Office.

Prism elit in.

Kitchen.

Prism elit in.

Living Room.

Prism elit in.

Chair.

Prism elit in.

Office.

Prism elit in.

Kitchen.

Prism elit in.

Living Room.

Prism elit in.