𝟏𝟐 M𝐨𝐧𝐭𝐡𝐬 R𝐞𝐯𝐞𝐧𝐮𝐞 𝐢𝐧 𝐥𝐞𝐬𝐬 𝐭𝐡𝐚𝐧 𝟒 M𝐨𝐧𝐭𝐡𝐬
𝐇𝐨𝐰 𝐰𝐞 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞𝐝 𝟏𝟐 𝐦𝐨𝐧𝐭𝐡𝐬 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐢𝐧 𝐥𝐞𝐬𝐬 𝐭𝐡𝐚𝐧 𝟒 𝐦𝐨𝐧𝐭𝐡𝐬 𝐰𝐡𝐢𝐥𝐞 𝐢𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐭𝐡𝐞 𝐑𝐎𝐀𝐒 𝐟𝐫𝐨𝐦 𝟐 𝐭𝐨 𝟒.𝟓
This ones gonna be a short and sweet, to the point case study.
We have made iterations thrice on different occasions to improve conversion rates, testing flows, mocks, everything you can imagine.
With over 28k SKUs available there was no limits on products we could test in such a short time. Once we identified a winner, applied our typical 4 step scale plan to it and moved on to test another one. We currently have 3 winning collections, and are planning to revive more which have gone down over the past few months using the new flows, mocks and creatives.
Testing backed by data:
The brand has been around for 3 years but never could figure out online ads and sales properly (they do have a great offline business going strong over the years). We dug deep into the data and with help from client insights chose the best possible collections to focus on. 5 out 8 collections we have tested so far have brought positive results.
The month of Feb was all revolving around testing, testing collections, products, but mainly creatives. We must have tested atleast 5 different creative styles before landing on the winner, and once we did, we just replicated the same on others and boom the orders started flowing.
Optimize and scale:
After one month’s testing, most of this month has been revolving around replicating and scaling, Or as we like to call it, kill the non-performers and pushing the pedal 10X on the ones that do.
The ROAS, as well as Sales figures you see here are post cancellations, which makes it all the more merrier, and with an 80% COD delivery rate, and 30% prepaid rato minimum.
Follow the above steps if you are struggling to get performance out of your ads, and you are bound NOT to fail.
Founder & CEO - Expanse Digital
Having worked in Digital Industry for over 5 years and Ecom for 4 years, Dhairya brings in a vast experience of paid & organic marketing and how to combine both to spur growth into D2C brands we work with!