This ones gonna be a short and sweet, to the point case study.

Fixing website:

We have made iterations thrice on different occasions to improve conversion rates, testing flows, mocks, everything you can imagine.

Constant Testing:

With over 28k SKUs available there was no limits on products we could test in such a short time. Once we identified a winner, applied our typical 4 step scale plan to it and moved on to test another one. We currently have 3 winning collections, and are planning to revive more which have gone down over the past few months using the new flows, mocks and creatives.

Testing backed by data:

The brand has been around for 3 years but never could figure out online ads and sales properly (they do have a great offline business going strong over the years). We dug deep into the data and with help from client insights chose the best possible collections to focus on. 5 out 8 collections we have tested so far have brought positive results.

Creatives testing:

The month of Feb was all revolving around testing, testing collections, products, but mainly creatives. We must have tested atleast 5 different creative styles before landing on the winner, and once we did, we just replicated the same on others and boom the orders started flowing.

Optimize and scale:

After one month’s testing, most of this month has been revolving around replicating and scaling, Or as we like to call it, kill the non-performers and pushing the pedal 10X on the ones that do.